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Understand the Consumer

Research, benchmarks, and forecasts that help brands, investors, and platforms make sharper decisions.

Korean Noodles
2.5x
YoY Category Growth
Festive Sales
₹1.2L Cr
+29% YoY
Quick Commerce
4.2x
Growth since 2022
1,000+
Global Data Sources
500+
Brands Tracked
50+
Countries Covered
15+
Industry Verticals
40+
Annual Forecasts
10+
Years of Experience
What We Do

Research. Benchmark. Forecast.

We help you make better decisions with research you can trust, benchmarks you can act on, and forecasts that actually hold up.

AI-Powered

AI-Led Market Intelligence

We use AI to replace slow, manual research with automated data synthesis, predictive analytics, and conversational AI. That means faster turnaround, sharper forecasts, and insights delivered the way you actually need them.

10x
Faster Delivery
1M+
Data Points Daily
How It Works

From Raw Data to Decision

1

Collect

We pull from over 1,000 sources: filings, surveys, media, government data, transactions. If it's published, we're probably already reading it.

2

Synthesize

The system cross-references all of it, flags what looks off, and surfaces patterns that would take a human team weeks to spot.

3

Analyze

Our analysts review what the AI produces, add context, and shape raw numbers into intelligence you can act on.

4

Deliver

You get reports, benchmarks, and forecasts. Plus a conversational AI layer so you can ask follow-up questions on the spot.

Data Platform

Data that tells
what's really happening

India's fastest-growing sectors in one place. Country data, company profiles, quick commerce analytics, and charts.

Explore the Platform
Country Intelligence
India Digital Payments Ecosystem
UPI, credit cards, BNPL, merchant payments, and cross-border flows.
Company Intelligence
Meesho: Tier-2 Commerce Play
Order volumes, seller growth, unit economics, and the path to profitability.
Quick Commerce
Korean Noodles Takeover
34% of Blinkit's noodle sales are Korean. Tier-2 cities outpacing metros.
Coverage Areas

Industries We Cover

View All Coverage

eCommerce

Marketplace share, festive sales, quick commerce growth, D2C performance. We track the numbers everyone else cites.

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Online Travel

OTA share, hotel booking trends, flight aggregator dynamics. We track how Indians book and pay for travel.

Explore

Retail

How quick commerce is changing kirana stores. Modern retail versus traditional. Category performance across organized and unorganized channels.

Explore

Financial Services

UPI volumes, credit card spend, BNPL adoption, insurance distribution. The numbers behind India's fintech growth.

Explore

Consumer Devices

Smartphone shipments, wearable adoption, connected TV use. Devices drive what people buy and where they shop.

Explore

Looking for something else?

We do custom research for markets and categories outside our main coverage.

Talk to Us
Flagship Report

Festive Barometer

Our annual snapshot of India's festive season eCommerce. We track market size, what shoppers are buying, and category trends across 20 cities.

Explore the Barometer
Latest Research

Featured Reports

Latest reports and forecasts from our team.

Datum Intelligence
Korean Beauty Takes Off
in India
Trends & Insights
New

How Korean beauty brands are gaining share in India's cosmetics market.

View Report →
Datum Intelligence
Emerging Trends
Indian VC Survey 2025
50+ VCs & Investors
New

What 50+ top VCs are watching right now and where they're placing bets.

View Report →
Datum Intelligence
Quick Commerce
vs. Kirana
2024 Report
New

How quick commerce is reshaping India's kirana and neighborhood stores.

View Report →
Datum Intelligence
2025 Festive Outlook
eCommerce Preview
New

Our forecast for festive sales and where shoppers will spend most.

View Report →
View All Reports →
Who We Serve

Who Uses Our Data

We work with retailers, brands, investors, and consultants who need data to move fast.

Online Retailers

Monitor market share, spot new opportunities, understand what customers want.

Consumer Brands

Find new markets, track how your products are selling, time launches right.

Investors & Advisors

Find investment opportunities, validate deals, plan acquisitions.

In the Press

Cited by publications that matter

Financial Times Bloomberg Forbes Wall Street Journal New York Times The Economic Times Mint CNBC Times of India TechCrunch Tech in Asia Entrackr
All Media Coverage

The Daily Datum

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