Our Story

The term "datum" refers to a singular piece of information or a single value within a dataset. A datum can represent a specific measurement, observation, or variable recorded for a particular entity or unit of analysis.

We are building Datum to demystify consumer purchasing behaviour in India across categories.

Our comprehensive data offerings cover a range of topics, including market size, market share, category analysis, consumer sentiment, digital advertising trends, holiday sales performance, and brand and category-specific data. Our goal is to empower businesses with actionable insights that drive informed decision-making and strategic growth in the Indian market.

Our Team

Jen Harris

Partner

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Jeroen Leeuw

Partner

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Sheryl Bates

Partner

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Our Approach

We are committed to delivering high-quality, data-driven insights that empower businesses to make informed decisions, seize opportunities, and navigate the ever-changing consumer landscape.

Our dedication to neutrality sets Datum Intelligence apart from other research companies. To eliminate any biases and guarantee our clients' confidence in our numbers so they can make smarter business decisions, we've built a strict proprietary data vetting and contextualization methodology.