Understand the Consumer
Understanding consumers is essential for businesses to develop effective strategies, make informed decisions, and stay ahead of the competition.
The term "datum" refers to a singular piece of information or a single value within a dataset. A datum can represent a specific measurement, observation, or variable recorded for a particular entity or unit of analysis.
We are building Datum Intelligence to demystify consumer purchasing behaviour in India across categories.
The Story of Datum
Unlock the full potential of the online travel market with our data-driven insights and analysis. We provide comprehensive research on market trends, consumer behavior, and technological advancements to help businesses thrive in this rapidly evolving industry.
Online Travel
eCommerce has revolutionized the way businesses operate and consumers shop.Stay ahead of the eCommerce market with our data-driven research and analysis.
eCommerce
Discover insights into retail market trends, consumer behavior, and emerging technologies.
Retail
The financial services industry, including payments and insurance, is undergoing rapid transformation driven by technological advancements, regulatory changes, and shifting consumer preferences. Businesses must stay informed and adaptable to succeed in this dynamic landscape.
Financial Services
The proliferation of consumer devices has revolutionized information consumption and service usage, creating new opportunities and challenges for businesses in today's digital age.
Consumer Devices
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Media Coverage
Stay informed with the latest media coverage on Datum
Reliance’s ecommerce fashion business Ajio has about 4 per cent of market share, while Bisen put Ajio among the “long tail” of ecommerce fashion ventures behind Myntra. Reliance’s JioMart online shop also sells clothes, alongside groceries and electronics.
Financial TImes
May 26, 2023
Clothing, Grocery and Health & Beauty all grew saw a modest jump of 1.5-2.5X only...While there was modest growth during the initial days of the festive season, this growth was lower than expected
Moneycontrol
Oct 10, 2023
According to consumer-tech-focused market research firm Datum Intelligence, the online sales of medicines through e-pharma platforms de-grew by more than 4% in 2023, underlining one of the worst years for the sector.
Economic Times
Jan 16, 2024
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