Festive Barometer, 2024
Measuring eCommerce Performance
By Cint and Datum Intelligence
Introducing the
Client Stories
This is a space to promote the business, its products or its services. Use this opportunity to help site visitors become more familiar with the business and its offerings. Reach out to current and potential clients and customers to build a sense of connection and trust.
Explain what makes the business unique. Identify the qualities that set it apart from its competitors and describe them, staying true to the brand's authentic voice. Add engaging details to catch readers' interest and hold their attention.
Client: Name
Explain what makes the business unique. Identify the qualities that set it apart from its competitors and describe them, staying true to the brand's authentic voice. Add engaging details to catch readers' interest and hold their attention.
Year: 2023
Explain what makes the business unique. Identify the qualities that set it apart from its competitors and describe them, staying true to the brand's authentic voice. Add engaging details to catch readers' interest and hold their attention.
Industry: Finance
Explain what makes the business unique. Identify the qualities that set it apart from its competitors and describe them, staying true to the brand's authentic voice. Add engaging details to catch readers' interest and hold their attention.
Client: Name
Explain what makes the business unique. Identify the qualities that set it apart from its competitors and describe them, staying true to the brand's authentic voice. Add engaging details to catch readers' interest and hold their attention.
Year: 2023
Explain what makes the business unique. Identify the qualities that set it apart from its competitors and describe them, staying true to the brand's authentic voice. Add engaging details to catch readers' interest and hold their attention.
Industry: Finance
Explain what makes the business unique. Identify the qualities that set it apart from its competitors and describe them, staying true to the brand's authentic voice. Add engaging details to catch readers' interest and hold their attention.
Client: Name
Explain what makes the business unique. Identify the qualities that set it apart from its competitors and describe them, staying true to the brand's authentic voice. Add engaging details to catch readers' interest and hold their attention.
Year: 2023
Explain what makes the business unique. Identify the qualities that set it apart from its competitors and describe them, staying true to the brand's authentic voice. Add engaging details to catch readers' interest and hold their attention.
Industry: Finance
Festive sales increased 66 times form 2014
66X
Total eCommerce sales during festive sales in 2023
₹80,000 Crore
Festive month accounted for ~15% of online retail sales in 2023
15%
Business Challenges
Festive periods are critical for eCommerce players and brands. Capturing high-quality data during this time enables businesses to gain valuable insights into customer behavior, optimize marketing, manage inventory, and improve customer experiences, giving them a competitive edge, boosting growth, and ensuring long-term success.
Market sizing and forecast for 9 categories and overall market
Market Forecast
Market share of top online retailers across 9 categories and overall market
Market Share
Categories covered - mobile, consumer electronics, personal care & cosmetics, lifestyle, homeware & furniture, appliances, grocery, books & general merchandise, and baby products (overlay). Consumer spending data across key marketplaces and D2C websites.
9 Categories
Analyst presentation customised to your team and unlimited inquires
Analyst Access
Deep dive on quick commerce to understand the impact on key categories
Quick Commerce
Festive Barometer Offerings
Methodology
We are committed to delivering high-quality, data-driven insights that empower businesses to make informed decisions, seize opportunities, and navigate the ever-changing consumer landscape.
Our research team collects data from over 1000 global sources. Sources includes company filings, government data, media, research firms, industry associations and consumer surveys.
Datum Historic Data
Cint Consumer Survey of 5,000 Online Adults
Ecosystem Partner Data
Why Partner With Us
Festive Barometer provides cost-efficient authentic market performance data for assessment, planning and benchmarking
10+ Years of Experience
Covering consumer internet space globally
Transparent and Scalable
Cint Panel for automated online data collection with 11.1 million exchanges in India alone
In -depth Coverage
50+ annual forecasts for 1,000+ companies across 40 countries
Cost Efficient
Efficient, cost-effective, and large panel access