Flipkart’s Big Billion Days and Amazon’s Great Indian Festival are expected to return in 2025 with even greater scale and ambition. Both events are likely to begin in the second week of September and run through the last week of October, strategically covering the festive build-up to Diwali.

 

Over the years, these sales have evolved into cultural touchpoints - driving record-breaking order volumes, surging app downloads, and becoming critical levers for new user acquisition and category expansion in India’s e-commerce landscape.

In the 2025 Festive Sales Outlook Report you will learn the:

• Projected sales growth

• Consumer sentiment about festive spending 

• Preferred categories and marketplaces 

• Quick commerce deep dive