Indian VC Survey 2025
K-beauty in
India: 2025 Report
From K-pop to K-dramas, culture is fueling the rise of K-beauty in India. With data from 30 cities, this report reveals what’s driving the next beauty wave.
Key Data
$45 Billion
Beauty and personal care market size in India by 2030
$1.5 Billion
K-beauty market size in India by 2030
25.9%
CAGR (2024-30) for K-beauty segment
2X
Increase in K-beauty buyers in India by 2030
Trending Insights
More distributed activity across pre-seed to growth stages; sector-specific conviction reemerging.
01
Climate tech, AI infra, and robotics emerging as breakout sectors for 2025
02
Falling deal volumes, smaller cheques, and reduced first-time founder activity emerging as signs of an angel investing slowdown in 2025.
03
Portfolio optimism rising, but access to capital, rising CAC, and talent bottlenecks emerging as persistent performance drags in 2025.
04
Suppressed exits, slower fund pacing, and weak portfolio realizability emerging as structural constraints for VC funds in 2025.
05
Deep tech, clean energy, and cybersecurity emerging as top investor themes, driven by long-horizon impact and digital infrastructure priorities.
06
This report is based on an online survey conducted by Datum in partnership with Kindlife. The study surveyed 2,018 beauty product buyers across 30 Indian cities, covering metro and non-metro regions to ensure geographic and demographic diversity.
Gen Z & Alpha Redefine Beauty Discovery
Discovery is led by peer recs, influencers, K-culture & AI search — not traditional ads.
Cultural Influence Converts to Sales
K-pop, K-dramas & K-fashion drive beauty adoption beyond metros into Tier-2 India.
Omnichannel is Vital, But Digital Wins First
Trial and discovery start online — from Q-commerce to D2C and repeat buying.
Influencers & Reviews Seal the Deal
51% trust K-idol endorsements; 86% say reviews drive final purchase.
Key Insights
Research Team
Datum Intelligence is your trusted source for global consumer insights, trends, and forecasts.
We deliver data-backed analysis to help brands, retailers, and investors benchmark performance, identify growth opportunities, and navigate India's fast-evolving market landscape.
Kindlife, a global beauty platform, envisions a world where selfcare is an everyday essential. By curating the finest Korean and Japanese brands, Kindlife is reshaping India’s health, beauty, and wellness landscape with a fresh and modern perspective.
Unomer is India’s leading mobile consumer insights and market research platform. Unomer mobile in-app survey and data technology provide accurate, in-the-moment insights from the right consumers at the right time.